About the Brand

About Lu+Vi

Lu+Vi is a Black woman-owned brand based in the Washington, D.C. area, specializing in handcrafted bath, body, skin, and hair products. Every item is made by hand in small batches, with love and intention. We’ve spent countless hours perfecting each formula to ensure it smells amazing and delivers real results.

I’ve always been a self-proclaimed product junkie — if it smelled good, promised magic, and had pretty packaging, I was sold. My husband still jokes that I’m a marketer’s dream. But after my daughter Ava was born, everything changed. I started paying closer attention to what I was putting on both of our bodies. Ingredient lists full of chemicals I couldn’t pronounce led me down a rabbit hole of research. What I discovered was eye-opening.

As I learned about the benefits of different oils, butters, and herbs, I tapped into my maker spirit and started crafting my own products at home — first for us, and eventually for others. What began as a simple hair oil evolved into the full Lu+Vi collection you see today.

Why the Name Lu+Vi?

The name Lu+Vi is deeply personal — it’s a tribute to my grandmothers, Luberta and Viola. These women were the definition of strength, faith, resilience, and love. Neither of them was what you’d call "quiet." They had a voice and weren’t afraid to use it. Through this brand, I honor their legacy — bold, beautiful, and rooted in family.



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